Several Republic businesses are joining forces in what the organizer calls an “online mall” to generate revenue during the coronavirus-related economic downturn. Sandy Higgins, owner of apparel-maker The Crackerjack Shack, is enlisting other businesses to offer merchandise at an online store she calls The Local Market.
“The Local Market is … an area of our site where loyal clients can go to shop local and in most cases we can offer free shipping on everything ordered,” Higgins said. “So far, most businesses are just selling t-shirts, but we are open to combining gift cards and lightweight products with t-shirts/bags that ship easily.”
Higgins said her business, like many others, is “trying to survive,” and The Crackerjack Shack will continue to make money on shirts sold through the store. But she intends to waive other charges like art and fulfillment fees for new businesses that come on board.
“We just need to move product like everyone else. My goal is to align with these businesses, share social media reach among all of us, and keep cash flowing for everyone…even if it’s a trickle,” Higgins said. “The more businesses in The Local Market, the more everyone benefits from the online traffic and activity.”
Black Lab Coffee owner Case Howard jumped at the opportunity to generate some money while he’s restricted to curbside pickup business for his usual products. Customers bought 60 shirts in the first two days.
“It helps with cost for employees, operating costs, and other things,” he said. And Howard, who has built his business through an active social media presence and relationships with repeat customers, said he views his shop’s role in the community as more than a business selling coffee.
“I feel my role in the community is to serve and brighten people’s day. If there is a need I do the best I can to meet that need,” he said.
Other Republic businesses involved so far are Inviktus Salon, 484 Salon, and Building Blocks Learning Center. Some other Springfield-area organizations are on board, as well. (So far, Black Lab and Inviktus are the only two organizations with stores up and running, and you can find them by following the links.)
Building Blocks director Sheena Frangella hopes to generate money that could help out some of her existing clients.
“I have some parents who are having hours cut at work, so I was trying to have a way to offer a few weeks of child care for free,” Frangella said. “They’re worried about being able to pay, so they’re thinking about taking children out, but they’re going to need care for when they physically go back to work. If I can help one family, I’m good.”
Higgins said businesses can find out more about joining the online marketplace by calling 417-751-9511, emailing info@crackerjackshack.com, or visiting this link.